Most brands measure. Few know what to do with it.
Only 28% of marketers effectively action their MMM insights. OnTrack was built for the other 72%.
- 01 Invest
+$48K
Add spend behind Sprouts to defend velocity.
Sprouts · Denver, PhoenixAccept - 02 Reallocate
+$27K
Shift YouTube spend into CTV.
National · YouTube → CTVAccept - 03 Optimize
+$31K
Pull back Meta prospecting.
National · MetaAccept
The problem
A dozen dashboards. Zero direction.
Marketers have more tools, partners and measurement than ever, but decisions are harder to make.
Disconnected data sources
Retail, DTC, and media never sit next to each other. So the signal that should be obvious stays invisible.
Multiple agency partners
Every partner tells a different story. Nobody owns the answer to what changes next month.
Wasted measurement
You have tools, but none connect insights into actions you can confidently stand behind.
Our founder's story
We've lived these problems personally.
Two decades across the analytics bench and the marketing P&L — the perspective behind OnTrack.
Mike DeTrana
Founder
Analyst.
NielsenSC JohnsonBuilt MMMs for the world's biggest CPGs at Nielsen and embedded inside SC Johnson. Watched first-hand as rigorous models landed on executive desks — and stalled before they ever changed a plan.
Marketer.
Take 5Driven BrandsRan marketing as VP at a $1B retail brand, deploying a $75M advertising fund. Lived the other side of the problem: too many dashboards, too many partner POVs, and no clear answer to what to do next month.
Founder.
OnTrack AnalyticsStarted OnTrack to close the gap I saw from both sides — turning the measurement brands already pay for into a short, ranked list of moves they can confidently make.
Our solution
Multiple data inputs. One ranked action list.
OnTrack MAPs™ takes every key data input and surfaces the highest-value moves to make this month.
Marketing Mix Model
Contribution · Response curves · Marginal ROI · Scenario planning
Market-Level Sales Data
Amazon · Sprouts · Walmart · Target · Distribution · Velocity · Kroger
Tactic-Level Media Data
Meta · Google · Amazon · TikTok · Display · CTV · Linear TV · OOH
- 01 Invest
+$48K
Add spend behind Sprouts to defend velocity.
Sprouts · Denver, PhoenixAccept - 02 Reallocate
+$27K
Shift YouTube spend into CTV.
National · YouTube → CTVAccept - 03 Optimize
+$31K
Pull back Meta prospecting.
National · MetaAccept
Stop defending decisions.
Start making them.
We onboard a small number of brands each quarter. If you're tired of cobbling together what to do from a dozen different sources, let's talk.
Book a call with us