How we work
Three ways in. A single focus on driving action.
Run your month on OnTrack MAPs™, commit to a full quarterly MMM program, or start with embedded analytics support. Every engagement ends the same way: a shorter list of better decisions.
Engagement models
Pick the one that fits where you are.
OnTrack MAPs™
Monthly action plans ranked by impact, plus a fully customized MMM program.
OnTrack MAPs is our flagship engagement: a fully custom-built MMM — channel and tactic-level contribution, response curves, marginal ROI, scenario planning — refreshed every month instead of every quarter, and delivered inside the OnTrack app alongside a ranked Monthly Action Plan and a closed-loop score on what actually landed.
Best for
Brands with diverse channel mixes that want to walk into every budget conversation with an analytics-based action plan.
Cadence
Monthly
What you get
- Custom MMM, refreshed monthly (vs. quarterly)
- Monthly Action Plan ranked and sized in dollars
- Live access to the OnTrack app
- Quarterly executive readout included
Marketing Mix Modeling Program
A rigorous, custom-built MMM with quarterly readouts and scenario planning.
We build and maintain your MMM — channel and tactic-level contribution, response curves, marginal ROI, scenarios. Every quarter, a full readout you can take straight to the executive team.
Best for
Brands ready to invest in ROI measurement they can present up through their executive team.
Cadence
Quarterly
What you get
- Custom MMM build, refit every quarter
- Quarterly findings presentation
- Scenario planning collaborative sessions
Flexible Marketing Analytics Support
An embedded senior analytics & marketing executive — at a fraction of FTE cost.
We plug into your existing measurement stack and operating cadence. Whether it's pressure-testing an in-house MMM, translating findings to executives, or running planning sessions — you get a senior partner without adding headcount.
Best for
Brands with an existing MMM or internal analytics team that needs help driving actionability and organizational buy-in.
Cadence
Ongoing
What you get
- Senior analytics + marketing partner on call
- Findings translation for executive audiences
- Planning facilitation and scenario reviews
Tell us what you're working with.
Send us your setup — channels, retailers, current measurement — and we'll come back with a scoped proposal and the right engagement model.
Get in touch