OnTrack.

Our solution

Turn measurement into a monthly action plan.

One ranked list of moves to make this month — each sized in projected dollars, each backed by the signals that produced it.

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01 · The action list

The smallest possible list of decisions this month.

Every retail, DTC, media, and MMM signal collapses into a single ranked feed. Each row is one move — sized in dollars, scoped to a channel or market, ready to accept or dismiss.

REALLOCATE

+$112K

Lift from shifting spend across channels.

OPTIMIZE

+$84K

Lift from tuning creative and bidding in place.

INVEST

+$67K

Lift from adding spend in high-opportunity markets.

TOTAL

+$263K

Combined projected lift across all actions.

  • REALLOCATEYOUTUBE → CTV

    Shift ~15% of YouTube budget into CTV — CTV is returning more per marginal dollar.

    +$48K

    SignalHigh
  • OPTIMIZEMETA · PROSPECTING

    Optimize creative & targeting for Meta Prospecting — efficiency eroding from rising delivery costs.

    +$31K

    SignalMedium
  • INVESTSPROUTS · DENVER, PHOENIX, SALT LAKE CITY

    Invest $42K into Sprouts prioritizing Denver — expanding shelf and accelerating sell-through.

    +$27K

    SignalHigh

02 · The signals behind it

Open any action to see the receipts.

Every recommendation expands into the underlying evidence — response curves, marginal ROI, saturation, velocity. Nothing is asserted without the data the engine used to rank it.

  • REALLOCATEYOUTUBE → CTV

    Shift ~15% of YouTube budget into CTV — CTV is returning more per marginal dollar.

    +$48K

    SignalHigh

  • Diagnostic

    YouTube is past diminishing returns while CTV still has headroom.

    FROMSpend $220K

    YouTube

    Marginal ROAS

    1.6x

    Past point of diminishing returns — last dollar isn't paying back.

    TOSpend $240K

    CTV

    Marginal ROAS

    3.8x

    Destination has strong incremental headroom — move captures outsized return.

    Response curves — current spend marked
    YouTube CTV
    $0K$100K$200K$300K$400K1x2x3x4x5x

See MAPs on your data.

Send us your channels, retailers, and current measurement setup. We'll come back with a scoped proposal and an example Monthly Action Plan.

Book a demo